Privacy policy

Last Updated: 16 February 2026

This Privacy Policy explains how Oliver and Alder ("we", "us", or "our") collects, uses, and protects your personal data when you visit and use our website. By using our website, you agree to the practices described in this policy.

Oliver and Alder is an online fashion brand operated by Propria GmbH. We are committed to handling your personal data in a lawful, fair, and transparent way.

Data Controller

The data controller responsible for your personal data is:

Propria GmbH
Potsdamer Straße 92
10785 Berlin
Germany

If you have any questions about this Privacy Policy or how your data is handled, you can contact us at: info@oliverandalder.com

Scope of This Policy

This Privacy Policy applies to personal data we collect when you browse our website, place an order, create an account, contact our customer service, or subscribe to marketing communications. It applies to customers and visitors located in the United Kingdom who use the Oliver and Alder online store.

Personal Data We Collect

We may collect the following categories of personal data when you interact with our website or services:

• Identity details, such as name and title.
• Contact details, such as email address, billing and shipping address, and phone number.
• Order and transaction details, such as products purchased, payment method (masked), order value, and date of purchase.
• Account information, such as login details if you create an account.
• Communication data, such as the content of emails or messages you send to us.
• Technical and usage data, such as IP address, browser type, device information, pages visited, and interaction with our emails or website.

How We Collect Personal Data

We collect personal data in the following ways:

• Directly from you when you place an order, create an account, fill in forms, or contact us.
• Automatically through cookies and similar technologies when you browse our website.
• From third-party services we use to operate our store, such as payment providers and email marketing platforms.

Use of Personal Data

We use your personal data for the following purposes:

• To process, fulfil, and deliver your orders.
• To provide customer service and respond to your questions or requests.
• To manage your account and order history.
• To send transactional emails, such as order confirmations and shipping updates.
• To improve our website, products, and customer experience.
• To send marketing communications (such as newsletters or product updates) if you have opted in.
• To comply with legal, tax, and regulatory obligations and to prevent fraud.

Legal Bases for Processing

We process your personal data under the following legal bases, depending on the context:

• Performance of a contract: to process and deliver your order and provide related services.
• Legal obligation: to comply with tax, accounting, and consumer protection laws.
• Legitimate interests: to operate, protect, and improve our business and website, and to prevent misuse or fraud.
• Consent: for sending marketing communications and using certain cookies or analytics tools, where required. You can withdraw your consent at any time.

Cookies and Analytics

Our website uses cookies and similar technologies to provide core functionality, understand how visitors use the site, and improve performance. Some cookies are necessary for the website to function, while others (such as analytics or marketing cookies) help us analyse traffic and measure the effectiveness of our content and campaigns.

We may use Google Analytics or similar analytics tools to collect aggregated, anonymous statistics about website usage. You can manage your cookie preferences through your browser settings and, if available, through our cookie banner.

Email Marketing

We may use trusted email marketing service providers to send newsletters, product updates, and special offers to customers who have chosen to subscribe. If you no longer wish to receive marketing emails, you can unsubscribe at any time by using the link in the email or by contacting us.

Sharing of Personal Data

We do not sell your personal data. We only share your data with trusted third parties where necessary to operate our business and provide our services, for example:

• E-commerce platform and hosting providers.
• Payment service providers and fraud prevention tools.
• Logistics and delivery partners.
• Email, customer support, and analytics service providers.

These partners process personal data only on our instructions and are required to protect your data in accordance with applicable data protection laws.

International Transfers

As Propria GmbH is based in Germany and our fulfilment partner is located in China, your personal data may be processed in countries outside your country of residence. Where personal data is transferred outside the European Economic Area or the United Kingdom, we take appropriate measures to ensure that an adequate level of protection is in place, such as using standard contractual clauses or equivalent safeguards where required by law.

Data Retention

We keep your personal data only for as long as necessary for the purposes for which it was collected or as required by law. This typically includes:

• Order and transaction records retained for the period required by tax and accounting regulations.
• Customer service and communication records retained for a reasonable period after our last interaction.
• Marketing data retained until you withdraw your consent or object to processing.

Your Rights

Depending on applicable data protection law, you may have the following rights in relation to your personal data:

• The right to access a copy of your personal data.
• The right to request correction of inaccurate or incomplete data.
• The right to request deletion of your data in certain circumstances.
• The right to object to the processing of your data or request restriction of processing.
• The right to withdraw consent where processing is based on consent.
• The right to data portability in certain cases.

To exercise any of these rights, please contact us at info@oliverandalder.com. We may need to verify your identity before responding to your request.

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. While no method of transmission or storage is completely secure, we work to ensure that your data is handled with care and kept as safe as reasonably possible.

Children

Our website and services are not intended for use by children under 18 years of age. We do not knowingly collect personal data from children. If you believe that a child has provided personal data to us, please contact us so that we can remove the information.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. The updated version will be published on this page with a revised "Last updated" date. We encourage you to review this page periodically.

CONTACT INFORMATION

Store name: Oliver and Alder
Company name: Propria GmbH
Commercial register (HRB): 273583
Company address: Potsdamer Straße 92, 10785 Berlin, Germany
Warehouse address: 3rd Floor, Building C, Dinfeng Science and Technology Park, Qiaotang Road, Fuhai Street, Bao'an District, Shenzhen City

Email: info@oliverandalder.com
Phone: +442045772321
Contact form

We aim to respond to your inquiry within 24 business hours.