About us
Oliver and Alder is an online fashion brand inspired by contemporary London style. We create and curate clothing and footwear designed for everyday city life — clean, wearable, and confidently understated.
We operate as a digital-first fashion house. No physical retail stores, no unnecessary overhead — only a direct online model that allows us to offer well-designed products at fair prices. Oliver and Alder carries the character of a London fashion brand, delivered through a modern e-commerce experience.
Our Mission
To make contemporary London-inspired fashion accessible online — without inflated markups, confusing brand stories, or unreliable service.
We focus on pieces that look refined, feel practical, and fit real daily life. A modern fashion brand should be easy to shop, easy to trust, and consistent in quality. That is what we build at Oliver and Alder.
Our Vision
To grow Oliver and Alder into a trusted long-term online fashion house — a brand with a clear identity, reliable service, and products customers return for because it simply works.
Shipping & Fulfilment
Orders are dispatched from our fulfilment partner warehouse in Shenzhen, China.
Typical delivery time to the UK and Europe: 6–12 business days, fully tracked. A tracking link is provided as soon as your order ships.
This model allows us to keep pricing fair while maintaining reliable international delivery.
Customer Experience
We believe online fashion should feel straightforward and dependable:
- Clear product information
- Tracked delivery
- Responsive customer support
- Simple communication
No artificial heritage stories. No false claims. Just a modern online brand built to serve customers properly.
Contact
Email: info@oliverandalder.com
Phone: +49 1626814404
Customer Service Hours:
Monday–Friday: 9:00–17:00
Saturday–Sunday: Closed
We aim to respond to all inquiries within 24 business hours. A contact form is available on our website.
Company Information
Website name: Oliver and Alder
Company name: Propria GmbH
Commercial Register (HRB): 273583
Registered in Germany
Company Address:
Potsdamer Straße 92
10785 Berlin
Germany
Warehouse Address:
3rd Floor, Building C
Dinfeng Science and Technology Park
Qiaotang Road, Fuhai Street
Bao'an District
Shenzhen, China
Oliver and Alder is an online brand operated by Propria GmbH, serving customers in the UK and Europe.
Last updated: 12.02.2026